Investing in your companies image makes a lot of sense, but there is one part of the company image, that many companies tend not to include or to forget about, what with their hectic daily work schedules and routines.
Vehicle presentation is just as important as the company name and logo above the entrance of your work place or your brochures or website.
Neglecting your company vehicles is not a smart marketing presentation.
What can you do to dress up your company vehicles?
Well it would seem that it is good advice to never have your vehicles looking dirty.
Did you know that Fred Smith, the founder, president and CEO of Federal Express, used to wash every company vehicle daily and then eventually went to twice per week? He knew the value of his vehicles on the street and the image it presented to his customers and future clientele.
Today there are so many options for vehicle cleaning to consider, lets face it, if you are placing expensive company graphics and logos on your vehicle there is no sense in advertising the fact that your vehicle looks dirty? Sure, God made dirt on the first day, but why advertise it, when you are trying to propel your image in the market place.
A fleet of company vehicles — a few or a few hundred — is no small investment, relying on your drivers to keep clean their work vehicles, could be worth avoiding.
If you count on your employees to provide their own vehicle cleans, you are rolling the dice on what image that they will project on your behalf.
Think about how much that has been spent on purchasing and decorating your vehicles with expensive decals, and logos to PROMOTE YOUR BUSINESS, with dirty vehicles you are only hurting your company image.
Protect your Investment and your customers will notice your clean vehicles, which can increase Sales and Name Branding for your company!... Picture this scenario, you have to take a cab to an important meeting, at the taxi rank there are only two cabs waiting, one covered in dirt and dust the windows filthy, someone had scrawled in the dirt WASH ME! but the other cab was spotlessly clean! Which one would you choose?
The person who wrote the words WASH ME! had noticed how dirty the cab was, and so will your customers! Company vehicles are business cards on wheels and make a statement about the quality of the service that you provide.
Question? would you as a company representative give out dirty, torn business cards, brochures and literature to perspective future clients, I would think the answer to this question would be a big NO!
So what are the benefits of using our fleet maintenance service program?
-
1. Improvement of Image projection is one of the most important
factors for creating a positive business impact.
2. Image projection will get your company noticed by those who matter the most... Your customers.
3. Businesses benefit directly from our programme and employees become more dynamic, productive and focused in a clean working environment.
4. This in turn results in a more effective and efficient workforce leading to increased bottom line performance.
5. For your companies image to be effective it must be presented well and nothing helps to bolster a companies image more than a clean work vehicle.
6. Our wash programme times will fit in with your fleet working hours.
7. We only use top quality biodegradable T.F.R. in our machines.
8. Our service provides reliability with fully trained operatives.
Contact Paul D Harrison today and let us help to keep your image spotless.
One final note: It is a fact that when your vehicles leave the depot they are representing your companies image, whether it is within or outside of normal business working hours.